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Sponsoring a major sailing regatta in Italy

Written by Giulia | Sep 16, 2024 7:50:32 AM
Italy, 15th September 2024 – Daikin announces its participation to the well renowned Rolex Swan Cup, one of sailing’s most revered regattas. The event will take place in Porto Cervo (Italy) from September 15th to 21st. Daikin will partner with Randstad Sailing Team in the competition, remarkably related with Daikin group core values. 
 
About Rolex Swan Cup 

The Rolex Swan Cup is one of sailing’s most revered regattas. The 1984 edition marked the beginning of Rolex’s relationship with the Yacht Club Costa Smeralda (YCCS) in Sardinia, Italy. It was also notable for the coming together of the Swiss watchmaker and the Finnish shipyard, Nautor Swan. In 2024, the Rolex Swan Cup celebrates 40 years, drawing over 100 yachts for a display of racing prowess and camaraderie from 15 to 21 September. 

 

About Daikin sponsoring initiative 

After years of successful business relationship with Randstad, Daikin decided to participate in this initiative by sponsoring the Randstad Sailing team and its sail boat, the Randstad Kallima. It is 82 feet and one of the world’s most elegant and performing sailing boats. It will cut trough the sea of Costa Smeralda, embodying the values of all the partners of the sailing team. Furthermore, the team is composed of professional yachtsmen together with employees of partners, passionate about sailing. In this context, Michele Piscopo, Service & Solution Business Manager in Daikin Applied Europe, is being part of the team for this competition.  

 

Daikin group core values 

It is the first time Daikin is sponsoring a sailing team, and the decision to take this step is following our core values: Absolute Credibility, Enterprising Management, and Harmonious Personal Relations (more info here). Indeed, within a team, each member shall be committed to build harmonious relationships, based on trust. As well, a successful team requires to be properly motivated, and each team member involved to take part in reaching the common goal. All these concepts are embodied in a sailing team, representing what Daikin organization is committing to in its activities.